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Cello 40″ Smart Frameless Freeview “Pitch Perfect” Speakers, Bluetooth, Disney+, Netflix, Apple TV+, etc. (UK) (2024) [E] – C40WS


In stock

  • LG’s Smart operating system, WebOS Hub built-in
  • Download Apps Disney+, Netflix, Apple TV+, Prime Video, Paramount+, BBC iPlayer through the web browser to access your favourite TV Shows and Movies
  • Buying a British made Cello TV you have peace of mind that help and advice is just a phone call or email away, because our friendly customer service team is located at Cellos head office and factory in Bishop Auckland County Durham and available on 0333 433 0312 or consumersupport@celloelectronics.com.
  • Bluetooth connectivity (easily add a Bluetooth soundbar)
  • Freeview Play with 100 channels and 20,000 hours of free on-demand content

Usually ships the same or the next business day. FREE Shipping available. (more info)


In stock

Cello Electronics is the only LED TV brand that still manufactures products in the UK. From our production line in Bishop Auckland, County Durham we make all of our LED TVs from 16″ to 85″. As well as TVs we also offer a wide range of accessories, TV cabinets, soundbars and digital tablets. Cello products are distributed throughout the UK and beyond.

Cello’s goal is not only to provide an efficient and professional after sales facility, but also to offer superior technical support. Both of these services are highly advanced in comparison to the after sales offered by our competitors.

Advantages of UK manufacturing

Cello Electronics products are manufactured on a specially developed production line based in the UK. Located in the North East of England, Cello Electronics TVs are assembled to exact specifications in order to ensure that every single Cello TV is produced to the highest standard.

The UK based assembly line holds many benefits for its clients. Trade customers can see stock being produced and are also able to be involved in the product quality checks. Custom changes to specific Cello TVs can also be made during the production process and clients can see the meticulous quality procedures that all products go through.
Tech Track 100

Tech Track 100 ranks Britain’s fastest-growing private tech companies. This ranking is based on sales growth over the latest three years. Companies on the league table have developed a diverse range of products and services. Tech Track 100 is compiled by Fast Track and published in The Sunday Times each September, with a national awards event in November.

Companies who are ranked on the Tech Track 100 league table attend an awards dinner and each company is presented with a certificate to commemorate their ranking.

Cello Electronics has ranked twice in the league table moving from 99th position in the first year up to the 42nd the following year.

Screen size

40 Inches



Supported Internet services

Disney Plus, Netflix, Free Sat/Free View, BBC iPlayer, Apple TV

Display technology


Product dimensions

19D x 93W x 55H centimetres



Refresh rate

60 Hz

Special feature

Bezel-Less Design

Model name

Cello WebOS by LG

Included components

Power cable, Remote control, Stand


7 Kilograms

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