Founded in 2001 and based in the north of England, Cello Electronics combines radical, technically refined processes with contemporary styles and finishes to bring you the highest-quality LED TVs on the market.

Cello Electronics is the only LED TV brand that still manufacturers products in the UK. From their production line in Bishop Auckland, County Durham Cello make all of their LED TVs from 16″ to 85″. As well as TVs there is also  a wide range of accessories, TV cabinets, soundbars and digital tablets.

As well as its pioneering LED TV range, Cello also focuses much of its efforts on providing the best after sales service in the industry. Cello’s goal is not only to provide an efficient and professional after sales facility, but also to offer superior technical support. Both of these services are highly advanced in comparison to the after sales offered by our competitors.

Advantages of UK manufacturing

Cello Electronics products are manufactured on a specially developed production line based in the UK. Located in the North East of England, Cello Electronics TVs are assembled to exact specifications in order to ensure that every single Cello TV is produced to the highest standard.

The UK based assembly line holds many benefits for its clients. Trade customers can see stock being produced and are also able to be involved in the product quality checks. Custom changes to specific Cello TVs can also be made during the production process and clients can see the meticulous quality procedures that all products go through.

Tech Track 100

Tech Track 100 ranks Britain’s fastest-growing private tech companies. This ranking is based on sales growth over the latest three years. Companies on the league table have developed a diverse range of products and services. Tech Track 100 is compiled by Fast Track and published in The Sunday Times each September, with a national awards event in November.

Companies who are ranked on the Tech Track 100 league table attend an awards dinner and each company is presented with a certificate to commemorate their ranking.

Cello Electronics has ranked twice in the league table moving from 99th position in the first year up to the 42nd the following year. To learn more about the Tech Track 100 league table, visit the website at

In 2005 Cello Electronics made the decision to concentrate exclusively on the production and manufacture of LCD TVs with the goal of offering the best quality, choice and value.

2006 saw Cello invest heavily in after sales service to ensure that its customer care and technical support became the very best in the industry.

Since 2006 Cello Electronics have introduced a number of ‘market firsts’

  • In June 2016 Cello launch the world’s first solar powered TV. Ideal for remote parts of the world where there is no reliable electricity supply and also for the outdoor travel market.
  • At CES 2015 in Las Vegas Cello announces a partnership with Stream TV Networks to produce 3D televisions that do not need glasses and can play content in stunning 3D. The first products will be made available through marketing and advertising media channels later in 2015.
  • For 2012 Cello has plans in the pipeline to expand the 3D and Smart TV ranges. In addition, there are a number of new ground-breaking innovations due for launch in the Spring.
  • In 2011 the introduction of 3D technology enabled Cello to offer a range of products at market leading prices – starting from £299.
  • In 2010 Cello lead the way in the development of ‘Smart TVs’ with the introduction of the iViewer. The iViewer range combines playback channels such as iPlayer with web TV, online movie access, YouTube and home media.
  • 2009 also saw Cello become the first retailer in the UK to integrate Personal Video Recorders that use SD cards in place of the usual hardrive into its 22”, 26” and 32” models.
  • Later, in 2009, Cello became the first company in the UK to integrate iPod docking stations into the 22”, 26” and 32” models of their LCD TV range.
  • In 2008 Cello was the first UK company to incorporate iPod docking stations into its 15” and 19” LCD TVs.
  • 2008 saw Cello become the first UK manufacturer to sell LCD TVs with integrated DVD players in 22”, 26” and 32” models.
  • In 2007 Cello became the first company in the UK to sell LCD TVs with integrated DVD players in 15” and 19” models.